Outreach:- digital engagement stats - visits to nmwa.Org- 1,527,775 unique pageviews (1,841,484 pageviews) -15% increase from fy20, which had 1,324,721 unique pageviews. - Twitter followers - 62,800 (increase of 5,163 or 9%)- twitter's pace of growth was about on par with fy20, which was 177% higher than fy 2019. - Facebook followers- 57,251 (increase of 1,951 or 2.58%) - instagram followers - 123,339 (increase of 19,952 or 19.08%) - youtube views- 64,273 views - increased from fy20's 31,206 views.- 600 new subscribers, surpassed 1,000 subscribers this year. - Top playlist: women to watch 2020-paper routes - studio tours- most popular instagram post, tweet, facebook post or instagram: remedios varo's birthday/LA llamada- here are some other popular posts: sonya clark's hair craft project hairstyles men have made a lot of bad art sweater (out of stock), audrey niffenegger's birthday/raven girl (the most popular fy20 post), angela glajcar's terforation (part of paper routes), elizabeth jane gardner bouguereau's birthday/nmwa visitor recreation- tweet: - curative collective conversation announcement that no kid hungry retweeted. - Https://twitter.Com/womeninthearts/status/1307650789029052416 - https://twitter.Com/womeninthearts/status/1296818382059253760 - https://twitter.Com/womeninthearts/status/1295103082230095872- facebook: wilhelmina cole holladay nyt obituary- digital exhibitions: this year, we launched a new custom component for online exhibitions with plans to expand it further in fy22 to include more layout options and non-linear navigation. - We debuted this new feature with the paper routes-women to watch 2020 exhibition, followed by sonya clark: tatter, bristle, and mend, mary ellen mark: girlhood, and commemorating nmwa founder wilhelmina cole holladay. We also adapted dmv color to this new feature.- We also published online exhibitions on google arts & culture (embedded on our website), including seven online exhibitions in a series titled the book as art and ambreen butt-mark my words.- In total, we published 12 new online exhibitions this year, excluding dmv color. - Total views for all exhibitions: 9,067 - most popular exhibition: paper routes-women to watch 2020 (4,190 views)- #5womenartistsnmwa expanded to a yearlong campaign in January of 2021. This expansion included continuing the popular museum takeover instagram stories featuring nmwa's staff in #5womenartists instagram posts, hosting a full-day free virtual international women's day event, adding a #5womenartists feature to the popular virtual happy hour events, and releasing a set of brand new #5womenartists shareable graphics (and some refreshed ones).- Website and accessibility highlights-post-website launch: after launching the new nmwa.Org at the end of fy20, we focused fy21 on improving user experience, performing quality assurance, and adding exciting new content.- Continued focus on digital accessibility that allows visitors, regardless of ability or assistive technology, to access and enjoy the museum's resources. Launched a new custom component for online exhibitions with plans to expand it further in fy22 to include more layout options and non-linear navigation. Added a new section to the artwork pages in our online collection to explore related artworks. This provides our online visitors the opportunity to discover new works of art and allow for additional moments of discovery and learning. Debuted the nmwa campaign section in May, which includes details of the building renovation project and a brand new timeline feature.- Miscellaneous social media - we've begun regularly highlighting shop products on instagram (weekly, up until the recent shop closure, and starting up again on October 1, 2021) through posts and stories. - Continued doing a series of artist highlights during heritage months featuring works in and artists represented in our collection. We do this every year, typically for black history month, asian pacific american heritage month, (lgbtq) pride month, hispanic heritage month, and native american heritage month. That said, we make sure to highlight diverse women artists all year round! Other campaigns we participated in: #museumloveletter archives hashtag party, and #museumtrickortreat.Nmwa has 27 active committees with more than 3,000 members and program supporters in asia, Europe, North America, the middle east, and south America.In 2021 alone, nmwa formed five new committees. We extend a warm welcome to new members in colorado, india, Israel, japan, and wyoming!Committees from 22 regions participated in paper routes -making it the most expansive women to watch to date. That said, nmwa is proudly on track to include an even greater geographic span in the next iteration of women to watch!Paper routes - women to watch 2020:- over 16,300 people learned about paper routes by visiting digital resources and the online exhibition.- Over 4,400 visitors saw paper routes in person at the museum: including over 450 visitors who visited nmwa during "free community days."- About 1,400 people attended two virtual partner programs with the baltimore museum of art involving paper routes artists. - Over 1,300 people attended 18 virtual studio tours with paper routes artists, and another 2,800 watched the studio tours afterwards on nmwa's youtube.- Over 910 people from 36 u.S. States (and DC and mexico) called into 21 "guide by cell" recordings to hear paper routes artists discuss their work. About 450 others listened to audio resources for the exhibition online. -Over 400 copies of the paper routes catalogue were sold in-person and online.- About 250 people attended a virtual event, organized by the embassies of argentina, chile, and peru, involving three paper routes artists from latin America. - About 200 people attended an exclusive preview for the filmed tour of paper routes. Over 1,000 others viewed the film afterwards, online.Select committee activities:- el captulo chileno del nmwa, in partnership with cv galera, organized an extensive virtual and in-person exhibition of over forty women photographers based in chile, titled historias de un encierro ("stories in confinement"). El captulo, in alliance with several agencies, also organized a sculpture contest for a tribute to chilean women, to be installed in santiago in 2022.- Les amis du nmwa created a mentorship program among art professionals and emerging women artists, and partnered with the curatorial platform some of us to publish a book about contemporary women artists in france.^ Members of el captulo chileno del nmwa tour historias de un encierro with exhibiting artists mara lpez and maril ortiz de rozas and patrons. Photo credit: vernica cceres.- Santa fe art collectors roddie and steve harris gave a virtual tour of their collection to members of the new mexico committee. The committee also organized a group visit to site santa fe and collaborated with the new mexico arts imaginative collective to produce a virtual art showcase.- The arkansas committee organized a traveling exhibition and accompanying film featuring the state's nominated paper routes artists, which continues its tour of six venues across the state through February 2022. A group of arkansas committee members also traveled to d.C. To see her flag installed on the nmwa exterior. - The mississippi committee opened a members' showcase, feather and fortress II, at the mary c. O'keefe cultural center and filmed a virtual walkthrough.- Throughout the pandemic, the uk friends of nmwa have held free, public virtual conversations with women artists, curators, and other uk-based arts professionals.- The san francisco advocacy organized virtual tours with the five northern californian artists who were nominated for paper routes. Committee board secretary and nab member robin laub also published blog interviews with each nominated artist.- The massachusetts committee held a virtual visit to art in bloom at the museum of fine arts, boston, which showcases floral arrangements alongside collection works. Committee trustee susan cohen also created a series of email newsletters spotlighting each paper routes artist, which were published throughout 2020.- The georgia committee held a virtual fresh talk with atlanta-based artist and activist yehimi cambrn, in dialogue with migration and immigration specialists. The committee also led art walks to atlanta studios and women-owned galleries.- El captulo peruano del nmwa visited work by women at the museo de arte contemporneo de lima, miraflores cultural center, and other local institutions.- The texas state committee traveled to d.C. To visit sonya clark: tatter, bristle, and mend, the nmwa collection, and our historic building before renovations began.

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