Capacity building: strengthen the capacity and confidence of women business owners to think big and grow their companies through access to markets through localized curriculum based on the needs of participants.

Connecting opportunities: buyers provide their executives and employees the opportunity to engage with women business owners locally or internationally and virtually or in person and matches the interests of the executives with the needs of the women-owned business. These events allow women business owners to practice and enhance their pitch, meet with buyers to learn about their supplier diversity and inclusion efforts, buying needs, criteria and processes to become suppliers and upcoming contract opportunities.

Supplier diversity and inclusion initiatives: strengthen a buyer's internal support and understanding of the business case for global sourcing from women-owned businesses including supplier diversity and inclusion strategy development; best practices; and overall awareness and education on the importance of buying from women within the organization or the development, and/or tracking of commitments.